Experts in audio experiences of all types
based in Los Angeles and Vienna.
What Musikvergnuegen can do for your brand.
Musikvergnuegen is one of the leading pioneers in audio branding and experiential audio design. We have produced a prominent repertoire of the leading sound logos over the last two decades, most notably the “Intel Inside Bong”, which has been valued as one of the most effective media buys of all time. The mnemonic is now considered a central component to Intel’s brand DNA, and represents one of the heights of Musikvergnuegen’s accomplishments. Nevertheless, our consistent history of success does not replace our focus on innovation and research based techniques that have pushed us to the forefront of the audio advertising world.
We’ve revolutionized the marketplace with our benchmark sonic branding.
Including mnemonics for Intel - the most performed audio branding mnemonic and melody in broadcast history - Samsung, LG, T-Mobile, IBM, and many more. We combine in-depth research and testing with over 25 years of experience, to give brands and agencies the expertise needed to bring a company or brand's voice to the world.
What is audio branding?
Audio branding is the process of getting instant brand recognition through audio devices. In other words, it is a deliverable audio solution that conveys a brand’s identity. These devices enable brands to establish a relationship between their identity and their consumers, which has direct effects on brand recognition and ROI.
The goals of audio branding:
Embody a company’s traits and message
Forming a comprehensive understanding of a brand is crucial to developing any audio branding solution. Our approach entails researching the characteristics that best represent a brand in the eyes of a consumer. We often supplement this process with science based research to promote factual evidence to support our innovative ideas. This enables Musikvergnuegen to develop pioneering sound logos, while not neglecting market research and consumer focus, helping brands maintain their image into the future and not only for a short advertising cycle.
Establish pattern recognition
An audio solution is more than just a beautiful melody. It is essential for any audio brand to be “sticky.” Pattern recognition promotes a sonic logo's memorability and it helps consumers to develop key mental heuristics, such as the familiarity heuristic. A “sticky” melody facilitates the connection of a brand to the consumer, flagging the brand as familiar in the subconscious of the consumer. Research has shown that familiarity increases a consumer’s prospect of making a purchase by developing positive associations with a brand. Nothing promotes familiarity like stickiness. This is relevant because consumers also demonstrate negative associations with all brands or products that convey feelings of uncertainty and unfamiliarity, which an audio mnemonic would help to eschew.
Create positive associations
Consumers live in a world full of ambiguity and endless variety, and navigating the endless options and possibilities can instill fear and frustration in the consumer’s mind. Luckily, by developing positive associations with a specific choice over any possible alternatives, we are able to navigate through the options with greater personal satisfaction. Audio branding helps consumers to develop positive associations with brands. So, when a consumer makes a choice based on positive associations linked to the brand, the user receives greater personal satisfaction than in a situation of ambiguity. This inspires the consumers to familiarize themselves with the brand, further developing greater positive associations. It creates a seemingly endless loop of consumer satisfaction and attachment to a brand.