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The Psychology Behind the World's Most Recognizable Sounds
February 27th, 2018
Watch seven minutes of the most memorable brand sounds. With great quotes such as "Intel is the most heard sonic logo in the world. Ever." and "90% of people recognize that sound as Intel"!

Watch the full video here!
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Intel, Netflix, Apple And The Power And Influence Of Sonic Branding
November 4th, 2016
Intel, Netflix, Apple And The Power And Influence Of Sonic Branding
Check out this great Forbes article that has some interesting insight on the power and influence of sonic branding. It's a great read that includes the history and legacy of Walter's and Musikvergnuegen's ubiquitous Intel 'Bong' mnemonic and its influence on the advertising industry. Read the article here.
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Intel's Drone 100
June 29th, 2016
Intel's Drone 100 Intel's Drone 100
A spectacular display of drone technology by Intel Corporation (USA) in collaboration with the Ars Electronica Futurelab involving 100 small aircrafts being launched skywards in formation has earned a new world record title for the Most Unmanned Aerial Vehicles airborne simultaneously. Click the images to see it in action.
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