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Latest News

Intel Bong Still Going Strong After 20 Years
July 26th, 2019
Intel Bong Still Going Strong After 20 Years
A 3-second audio mnemonic composed in a Sherman Oaks garage helped Intel get inside just about everything. By some estimates, it is played once every five minutes somewhere in the world. A simple five-note mnemonic tune composed 20 years ago that, with the help of a clever marketing slogan, helped Intel become one of the most recognizable brands in the world. Read the full story here!
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Audio Branding and the Sonic Logo
December 26th, 2018
Watch seven minutes of the most memorable brand sounds. With great quotes such as "Intel is the most heard sonic logo in the world. Ever." and "90% of people recognize that sound as Intel"!

Watch the full video here!
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Intel, Netflix, Apple And The Power And Influence Of Sonic Branding
November 4th, 2016
Intel, Netflix, Apple And The Power And Influence Of Sonic Branding
Check out this great Forbes article that has some interesting insight on the power and influence of sonic branding. It's a great read that includes the history and legacy of Walter's and Musikvergnuegen's ubiquitous Intel 'Bong' mnemonic and its influence on the advertising industry. Read the article here.
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