Latest News
Jeopardy! In case you missed it...
May 24th, 2021
In case you missed it, we had quite an awesome surprise! Check out Jeopardy! S37 E163. Good job Dave Friedlander. Many thanks to Jeopardy, Bill Whitaker, BBDO NY and, of course, Intel.
View More
Intel Bong Still Going Strong After 20 Years
July 26th, 2019
A 3-second audio mnemonic composed in a Sherman Oaks garage helped Intel get inside just about everything. By some estimates, it is played once every five minutes somewhere in the world. A simple five-note mnemonic tune composed 20 years ago that, with the help of a clever marketing slogan, helped Intel become one of the most recognizable brands in the world. Read the full story here!
View More
Audio Branding and the Sonic Logo
December 26th, 2018
Watch seven minutes of the most memorable brand sounds. With great quotes such as "Intel is the most heard sonic logo in the world. Ever." and "90% of people recognize that sound as Intel"!
Watch the full video here!
View More
Watch the full video here!
