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US Cellular "Huge Contract"
November 15th, 2010
Client: US Cellular | Agency: Goodby, Silverstein & Partners (SF) |
Music: Musikvergnuegen |
When Goodby, Silverstein & Partners approached us to work on "Huge Contract," they had a very clear creative vision for the music. In the spot, the emphasis falls on the exaggerated, never-ending contract, which they hoped to accentuate with a bone-dry, sarcastic Klezmer track. So, using some of Woody Allen's movies as reference, we assembled an ensemble of musicians and had the lead played by a "drunken" clarinet.
