Musikvergnuegen

Musikv's Creative Director Walter Werzowa will be traveling to Austin, Texas next year to participate in the 2012 SXSW Interactive Festival. Alongside branding expert Marc Shillum, Walter will be speaking at a panel called "Brands as Patterns." In particular, this panel is meant to discuss how patterns play a vital role in effective visual and audio branding. Patterns, by definition, are a kind of variation that is built on consistency, and these can keep audiences interested while maintaining a degree of familiarity. The panel will address this and other ideas in great detail. SXSW is going on from March 9th to the 18th, and you can find out more information at SXSW.com.